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Key business exhibitions in the entertainment, VR, and equipment supplier sectors in 2026
2026 promises to be a busy year for the entertainment, virtual reality (VR), and hardware industries: there is growing interest in immersive technologies, AI integration into XR solutions is increasing, and the market is shifting its focus towards B2B projects, location-based entertainment, and scaling platforms. Participating in specialized exhibitions is important not only for showcasing technologies, but also for finding partners, OEM/ODM suppliers, and franchise opportunities.
Calendar of events
For your convenience, we have prepared a summary table with key exhibitions. Dates and details have been confirmed based on official sources, but we recommend checking the organizers' websites for updates as they may change.
Date (2026) | Name | Location | Focus |
Jan 6–9 | Las Vegas, USA | Broad tech, XR/VR demos, hardware. | |
Feb 2–4 | Singapore | XR business and hardware in Asia. | |
Feb 10–12 | Dubai, UAE | Entertainment, amusements, VR parks. | |
Mar 9–13 | San Francisco, USA | Gaming, VR content, development. | |
Mar 16–19 | Las Vegas, USA | Attractions, FEC (Family Entertainment Centers), VR operators. | |
Mar 30 – Apr 2 | Abu Dhabi, UAE | Attractions industry and park solutions; strong focus on VR attractions. | |
Apr 27–30 | Las Vegas, USA | Interactive entertainment / new event by ESA (iicon). | |
May 14–15 | Shanghai, China | VR/AR equipment, B2B manufacturers. | |
Jun 9–12 | Hong Kong, China | Attractions industry and park solutions; strong focus on VR attractions. | |
Jun 13–19 | Las Vegas, USA | Pro-AV, displays, immersive systems. | |
Jun 15–18 | Long Beach, USA | XR platforms, B2B, and AI+XR. | |
Jul 19–23 | Los Angeles, USA | Computer graphics, VR innovations. | |
Sep 11–14 | Amsterdam, Netherlands | Media, VR content, broadcasting. | |
Sep 21–25 | London, UK | Attractions industry and park solutions; strong focus on VR attractions. | |
Nov 16–20 | Orlando, USA | Flagship global event for the attractions and amusement industry. |
Detailed description of locations
CES 2026 (January 6–9, Las Vegas)
A global leader among technology exhibitions, CES traditionally showcases the latest VR headsets, AR/VR integrations, and AI features. It is a convenient platform for B2B negotiations with major OEMs and component suppliers.
AWE Asia (February 2–4, Singapore) and AWE USA (June 15–18, Long Beach)
AWE is a specialized XR platform with a strong B2B track, SDK demonstrations, hardware solutions, and AI integration cases in XR. It is suitable for networking with headset and content providers.
DEAL (February 10–12, Dubai)
The region's largest entertainment and amusement exhibition (DEAL). Useful for companies working with VR parks, simulators, and entertainment operators in the Middle East and Africa.
Amusement Expo International (March 16–19, Las Vegas)
The focus is on park operators, family centers, and the arcade market, where it is common to purchase equipment for VR attractions and discuss commercial models.
GDC (March 9–13, San Francisco)
A key event for game developers is a lot of sessions on VR gaming, monetization, and content creation for location-based entertainment.
IAAPA Expo Middle East 2026 (March 30 - April 2, Abu Dhabi)
The first IAAPA exhibition in the Middle East region, focused on the entertainment industry, theme parks, family entertainment, and visitor entertainment. Includes a large exhibition show floor, educational sessions, exclusive tours, and business networking.
iicon (April 27–30, Las Vegas)
The new format from ESA (the organizers of E3) — iicon is positioned as a conference about the interaction of interactive technologies with other sectors (medicine, cinema, education). It is reasonable to consider it a strategic point for industry leaders.
VRAR EXPO CHINA (May 14–15, Shanghai)
A major Asian B2B platform for VR/AR equipment manufacturers, OEM/ODM, and services. Useful for finding contract manufacturing and Asian suppliers.
IAAPA Expo Asia 2026 (9 – 12 June 2026, Hong Kong)
The IAAPA's main industry event for the Asia-Pacific region, where professionals from the amusement, entertainment, and theme park industries come together to share experiences, showcase innovations, participate in educational programs, and establish business connections.
InfoComm (June 13–19, Las Vegas)
The leading pro-AV exhibition is useful for companies working with displays, video walls, and immersive installations where VR/AR is integrated into show formats.
SIGGRAPH (July 19–23, Los Angeles
A platform for graphics, rendering, and VR innovation, it's the perfect place to showcase high-quality content and find visual technology partners.
IBC (September 11–14, Amsterdam)
The main European platform for the media industry: VR/immersive content, broadcast solutions, and production pipelines. Recommended for studios and production companies.
IAAPA Expo Europe 2026 (21 – 25 September 2026, London)
The largest regional IAAPA event in Europe. Includes a rich exhibition, educational sessions, presentation and networking areas, and a showcase of the latest products and services in the entertainment industry.
IAAPA Expo (November 16–20, Orlando)
The IAAPA's flagship and world's largest event for the entertainment and amusement industry. Includes a large-scale international exhibition, educational sessions, presentation platforms, demonstrations of the latest technologies, products, and services, as well as extensive opportunities for global networking and business partnerships.
Conclusion
2026 is a great time to scale your VR business: carefully selecting exhibitions will allow you to find equipment suppliers, test SDKs/platforms, and close dealer/franchise deals at the same time. For companies considering the launch of location-based VR attractions (free-roam), corporate VR solutions, or family entertainment centers, participating in these events is a key strategy.
The Anvio VR franchise offers ready-made VR arenas, proven business models, content, and launch support. If you want to expand your network or open your own VR club in 2026, Anvio VR can become a partner that will accelerate your market entry and reduce your operational risks. If you are interested, please submit a request on the page https://b2b.anvio.com .
The Anvio VR franchise offers ready-made VR arenas, proven business models, content, and launch support. If you want to expand your network or open your own VR club in 2026, Anvio VR can become a partner that will accelerate your market entry and reduce your operational risks. If you are interested, please submit a request on the page https://b2b.anvio.com .
