Coldplay Goes VR: Meta Launches a Series of Projects with the Band in December

The British pop-rock band Coldplay is ending the year with a massive digital offensive: in partnership with Meta* and iHeartMedia, the band is simultaneously releasing VR concerts, rhythm games, and fitness apps. The project spans multiple platforms and formats, from free virtual shows to music packages and workouts featuring the band's hits.

The main event will be the immersive concert “Music of the Spheres”, which will be released on December 30 in Meta Horizon (Horizon Worlds). Users of Quest headsets and mobile devices will be able to attend the VR show for free, which is based on a live performance by Coldplay at London’s Wembley Stadium.
The concert was filmed using 15 VR cameras, including rail systems, Steadicam, Spydercam, and Blackmagic URSA cameras, which allowed for the creation of a stereoscopic 180-degree VR video. According to Meta, viewers will see angles that are not available even to the audience at the stadium. The project is designed as an independent visual product, rather than just a recording of the concert.

In honor of the premiere, users will also have access to free exclusive avatar clothing with Coldplay branding through the Avatar Editor.
The concert will begin at 11:00 a.m. Pacific Time on December 30.

A few days before the VR concert, on December 18, Coldplay will appear in one of the most popular VR games, Beat Saber. The new Coldplay Music Pack includes 12 tracks and a new visual environment inspired by the band's live shows.
The cost of the pack:

• $14.99 for the entire pack
• $1.99 for a single track

The pack will be available on Quest and SteamVR (excluding the PSVR2 version).

On December 29, the band will also return to VR fitness. The Supernatural app (available in the United States and Canada) will feature three new workouts featuring Coldplay music. The workouts include boxing, flow, and stretching formats and feature both classic hits and recent releases, including WE PRAY and feelslikeimfallinginlove.

Coldplay's digital expansion is particularly symbolic given the success of their "Music of the Spheres" tour, which attracted over 13 million viewers from 2022 to 2025, making it the most-watched concert tour in history.
For Meta, this launch is a strategic move. The company is increasingly less likely to fund exclusive gaming content, instead focusing on reaching a mass audience and integrating globally popular artists into its key services. Coldplay, with one of the largest fan bases in the world, fits perfectly into this model.
The project highlights Meta's ambition to transform VR concerts into a full-fledged entertainment industry format rather than a one-time technological demonstration, especially in the face of increasing competition in the XR device market.

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