What is LBE VR?

LBE VR (Location-Based Entertainment VR) represents a new format in immersive digital experiences. If we simplify it, VR in entertainment is a way to transport people into entirely different worlds—safely, vividly, and emotionally. This is why so many entrepreneurs are now exploring how to start a VR business, launch a VR arcade franchise, or join one of the growing virtual reality franchise opportunities shaping the global market.
One of the most recognizable examples of modern LBE development is the Anvio VR Park concept, which illustrates what a scalable, high-quality entertainment brand or franchise can look like. For many entrepreneurs, starting a VR gaming business is a chance to enter the future of leisure, where physical spaces blend with virtual worlds.

Most LBE VR locations combine several types of attractions, such as:

• VR arcade machines
• mechanized VR simulators
• small, medium, and large VR arenas

Because home VR can’t offer the scale, freedom of movement, multiplayer immersion, or emotional intensity that LBE experiences deliver. At a professional VR venue, the world around you becomes a full-body adventure.

Each VR format delivers a different style of gameplay and immersion. VR arcade machines offer straightforward fun for groups, while mechanized simulators create physical sensations like motion, wind, and vibrations.

VR arenas often become the core attraction of any VR venue and vary by size:

• Small arenas (5×5 m) — a compact introduction to immersive VR
• Large arena (10×10) — creates a full presence effect
• Arena (10×20) and larger — suitable for teams and corporate events

Additional features such as haptic vests, environmental effects, and tactile feedback help turn a simple game into a memorable, emotionally charged experience.

Most new operators choose 5×5 or 10×10 arenas—they balance cost, capacity, and flexibility, making them ideal for initial launch and early scaling.

VR has become one of the most exciting entertainment franchise opportunities, because it allows visitors to feel what would be impossible in reality—walking across a cliff, battling creatures, exploring futuristic cities, or solving missions together.
Compared to other fun franchises such as laser tag or escape rooms, VR combines multiple genres inside one attraction. This flexibility makes VR highly attractive for families, groups of friends, and businesses looking for innovative team building VR activities.

You’ll often see different names in the market:

A general term for any space that houses VR attractions

A compact venue offering several VR attractions on 150–300 m². This model suits entrepreneurs who want to start a VR business with lower initial investment

A large venue (500+ m²) with multiple arenas, simulators, and lounge areas—a format closer to a full-scale franchise entertainment model, similar to the structure behind Anvio VR Park.

VR Clubs help you launch quickly and test demand, while VR Parks suit those planning a large-scale entertainment franchise with higher visitor capacity.

Selecting the right equipment is one of the most important steps in starting a VR gaming business.

Lightweight, wireless, and ideal for Free Roam arenas. This category powers most modern VR franchise models because it offers mobility, safety, and a much smoother guest experience.

Standalone headsets are preferred—the freedom of movement is essential for immersion and guest satisfaction.

Free Roam VR allows players to walk freely through large spaces without cables. This creates some of the most impressive and emotional VR moments—people run, scream, laugh, and forget that they are inside a physical room.
Full Body VR takes the experience further by tracking leg and body movement, creating a more natural sense of presence. This technology is evolving quickly and becoming more accessible, thanks to new approaches such as AR in entertainment and advanced motion capture tools.

Both VR and augmented reality in entertainment are shaping the next generation of leisure experiences. AR adds interactive digital elements to the real world, while VR creates entirely new worlds from scratch. Together, they represent one of the strongest segments in the global market for entertainment franchises and fun franchises, offering entrepreneurs scalable and innovative business models.
As technology becomes more affordable, the VR franchise cost is gradually decreasing, making the market more accessible for newcomers seeking virtual reality franchise opportunities.

We explored the main formats of LBE VR, the types of attractions and arenas, and the technologies that shape this growing market. Whether you're considering a small VR Club, a large Anvio VR Park, or entering the field through a virtual reality franchise, LBE VR offers one of the most promising paths in modern entertainment.