VR Club as a Business: Why It’s Profitable and How to Get Started

Virtual reality is no longer just a futuristic concept. It’s one of the fastest-growing segments in the global entertainment industry. With more people searching for how to start a business in an exciting and scalable niche, VR clubs are gaining attention worldwide.

What makes this sector so appealing? Virtual reality speaks to a wide audience — from passionate gamers to families, school groups, and even companies looking for team-building experiences. This versatility opens the door to stable revenue, creative growth, and a solid customer base.

Entrepreneurs today face a big decision: build something from scratch or choose a ready-made solution. A franchise business model allows new owners to enter the market faster and with fewer risks. Whether it’s independent launch or a franchise route, VR entertainment is a smart and timely investment.

So, what’s driving this global trend and what does it take to get started?

The global VR entertainment market is booming. In 2024, it was valued at $ 4.18 billion. But the real story is in the forecast: by 2031, the market is expected to skyrocket to $ 39.27 billion, with a compound annual growth rate (CAGR) of 37%, according to GII Research.

This explosive growth is fueled by advances in technology, wider accessibility of VR equipment, and strong interest from consumers of all ages. What used to be considered a niche experience is now a mainstream option for weekend fun, parties, corporate events, and even educational programs.

VR clubs are popping up in cities around the world. These spaces offer immersive adventures, competitive multiplayer games, and cooperative experiences that bring people together in new and memorable ways. Teens come for fast-paced shooter games. Families enjoy virtual escape rooms. Companies book sessions for team-building. The demand keeps growing.

One of the biggest strengths of a VR business is its profitability. While it requires a larger physical space compared to many other entertainment formats, the immersive experience justifies higher ticket prices and attracts group bookings. Each session is designed to deliver maximum engagement, making it ideal for birthdays, corporate events, and repeat visits from loyal customers. With strong customer satisfaction and well-designed games, a VR club can build a solid base of returning visitors and consistent word-of-mouth promotion.

Another advantage is audience flexibility. A VR club doesn’t have to choose between kids, adults, gamers, or corporate clients — it can cater to all of them. Special packages, seasonal events, and group bookings allow owners to maximize income year-round.

For new entrepreneurs, launching a VR club can feel overwhelming. That’s where the franchise model comes in. A franchise business removes many of the barriers that come with starting from scratch: equipment sourcing, software licensing, marketing strategies, staff training, and technical support.

Take Anvio VR, for example. With a proven franchise model operating in over 15 countries, it offers partners access to exclusive VR games developed in-house, along with a recognized and trusted brand. Franchisees receive full technical support — from initial setup to ongoing operations — as well as marketing materials, a branded website with a built-in booking system, and expert guidance on running a successful VR business. Anvio also helps build a personalized financial model using its own business calculator, making it easier to plan and grow with confidence.

For entrepreneurs exploring how to start a business in the virtual reality industry, one key decision is whether to build everything from scratch or join a franchise. While both paths have potential, choosing the right one depends on available resources, technical knowledge, and long-term goals.

A franchise model offers a fast track into the market, especially when it comes with full support, a trusted name, and a proven structure. That’s exactly what makes the Anvio VR franchise so attractive. It removes many of the barriers typically faced by newcomers while offering all the tools needed to launch and grow successfully.

Unlike many franchise business models, Anvio requires no franchise fee. Instead, partners who meet basic setup requirements — such as having at least two game zones, a reception area, and a lounge — gain full access to a globally recognized brand. Anvio currently operates with over 50 partners in more than 15 countries, building a strong network of VR clubs united by quality, creativity, and cutting-edge technology.

The Anvio franchise includes far more than branding. Partners receive access to a powerful ecosystem designed to support every stage of business development:

• Exclusive VR games created in-house and available only through Anvio
• Full technical support, including remote setup and ongoing maintenance
• Flexible subscription pricing models—annual licensing, pay-per-player, or royalty-based — with rates adapted to local markets
• Marketing kits, branding resources, and promotional materials
• Branded website with a built-in booking and game management platform
• Business planning support, including access to a specialized financial calculator to forecast investment and revenue
• Operational guidelines, including staff training resources and a detailed partner handbook

This level of support helps partners launch smoothly and focus on what matters most — delivering unforgettable experiences to customers.

The flexibility of Anvio's pricing models is a major benefit. Whether the goal is to maximize margins with pay-per-player access or simplify operations with a flat annual fee, the system is built to accommodate different business types and market conditions. It’s ideal for both seasoned operators and first-time business owners.

What makes a VR club successful? Above all else, it’s the content. Memorable, high-quality games are what keep players engaged, sharing their experiences, and coming back for more.

Anvio’s catalog of exclusive free-roam games gives its partners a powerful competitive edge.
Unlike typical VR experiences at home or stationary games, Anvio’s titles are designed for large-scale free-roam arenas of 100 square meters.

Each game encourages constant physical movement — players run, jump, crawl, and dodge through immersive environments filled with thrilling challenges. Designed for teams of 1 to 6 players, these experiences rely on cooperation and adrenaline-fueled action, creating unforgettable moments that captivate audiences and turn first-time visitors into loyal fans.

City Z — Post-Apocalyptic Survival
In this fan-favorite game, players are dropped into a zombie-infested city where survival depends on teamwork, accuracy, and quick thinking. Armed with shotguns and rifles, squads must push through dark tunnels, crumbling buildings, and terrifying encounters to complete their mission. There’s no teleportation, just real, physical movement through every stage of the game. Perfect for adrenaline seekers and thrill-loving groups.

Station Zarya — Sci-Fi Mystery and Combat
For those who dream of outer space, Station Zarya offers a thrilling blend of exploration and action. Responding to a mysterious distress signal, players investigate a derelict space station, uncovering alien threats along the way. Designed for immersive co-op play, this sci-fi journey includes a wide range of futuristic weapons, atmospheric visuals, and intense combat sequences that challenge both reflexes and strategy.

Revolta — Competitive PvP in a Virtual Arena
Revolta brings high-energy, team-based competition to life. Players face off in futuristic arenas across three themed maps — urban battlegrounds, industrial zones, and desert landscapes, using a mix of primary and special weapons. Whether it’s a classic Deathmatch or strategic Team mode, this game is perfect for casual rivals or esports-style tournaments. Ten customizable character skins make the experience even more personal and replayable.
These and more other titles are available exclusively to Anvio franchise and licensing partners, ensuring that each location offers a premium experience unavailable anywhere else. For business owners, that means more than just great games — it means a unique selling point that keeps customers coming back again and again.

Starting a VR club independently offers the opportunity for full creative freedom. Entrepreneurs can craft a unique brand, tailor the experience to their vision, and build a business culture from the ground up. This path allows for maximum flexibility in choosing games, design, pricing, and marketing strategies without needing to follow franchise guidelines.

However, unlike a franchise, there is no ready-made blueprint or established brand recognition, so marketing efforts must be strong and consistent to attract and retain customers.
Technical expertise is another important factor. Managing VR equipment, integrating games, troubleshooting issues, and maintaining smooth operations demand specialized knowledge or hiring experienced personnel. Without built-in technical support, these responsibilities fall entirely on the business owner.

That said, those who prefer to open a VR club under their own brand can still benefit from licensing Anvio’s exclusive games. This option allows independent operators to enrich their arenas with top-tier multiplayer content while receiving ongoing technical support, access to management platforms, and marketing materials. This way, business owners maintain full control over their brand but still enjoy the advantages of Anvio's proven game portfolio and support system.

Comparing this to a franchise business, the choice comes down to balancing control and risk. A franchise offers proven systems, established brand, and ongoing support that reduces uncertainties, while an independent launch provides full autonomy but requires greater self-reliance and resources. For entrepreneurs confident in their vision and ready to invest in building a brand, going independent can be rewarding. For those who prefer guided support and a faster path to market, a franchise offers a more structured and secure approach.

1. Market Analysis
Before investing in a VR business, it’s essential to understand the demand for VR entertainment in your area. Analyze local competitors, potential customer segments, and popular entertainment trends. Comparing what various companies and franchises offer can help identify gaps and opportunities in the market.

2. Budget Planning
Start by estimating costs such as equipment purchase or lease, venue rent, staffing, and marketing. For franchise partners, tools like Anvio’s financial model calculator make budgeting easier and more precise. This calculator provides detailed forecasts on expenses, investment requirements, expected profits, and break-even points. It also allows adjustment for seasonal fluctuations to offer realistic, location-specific financial predictions.

3. Choosing a Location
High-traffic areas like shopping malls and entertainment districts are ideal for VR clubs. These spots attract families, youth groups, and corporate clients, ensuring steady foot traffic. A minimum space of 200 square meters is recommended to comfortably fit a 10×10 meter free-roam arena, plus additional zones such as a lounge for birthday parties, corporate events, and other celebrations — which can generate over 40% of total revenue. Also needed are a reception area for customer service and a technical zone to securely house equipment and maintain smooth operations.

Anvio’s team assists with evaluating the venue layout and advises on the best configuration for the space. Their expertise helps determine whether a location is suitable for a VR club and ensures efficient use of the area to maximize both gameplay and guest comfort

4. Purchasing VR Equipment
Securing high-quality VR gear is crucial for delivering an immersive experience. This includes VR headsets, trackers, controllers, and the necessary software. While independent operators must handle this on their own, franchise partners benefit from expert guidance and recommendations to ensure the best setup. Anvio supports partners with remote assistance to configure the hardware and optimize the venue for smooth operations before launch.

5. Hiring and Training Staff
Building a skilled team is essential to provide excellent customer service and technical support. Franchise partners enjoy significant advantages here: Anvio offers comprehensive training, educational resources, and ongoing support to help staff master the technology and manage day-to-day operations efficiently. This structured training helps reduce common startup challenges and accelerates team readiness.

5. Marketing and Promotion
Effective marketing drives foot traffic and builds customer loyalty. Anvio equips partners with a full suite of marketing materials — posters, promotional videos, visual assets, and a branded website to attract and engage audiences. Guidance is provided on how to run successful social media campaigns and leverage partnerships, making it easier to create buzz and fill the venue with eager players.

With Anvio’s support throughout these critical steps, launching and growing a VR club becomes more manageable and efficient, allowing entrepreneurs to focus on delivering unforgettable experiences.

Like any entertainment venture, VR clubs face certain challenges. High competition means standing out is essential. Technical issues can disrupt the player experience, and seasonal fluctuations may affect customer flow. However, these risks are significantly reduced in a franchise business thanks to the backing of a strong brand and ongoing support. Franchise partners benefit from proven operational systems, exclusive content, and technical assistance that help maintain smooth operations year-round.

The VR entertainment market is rapidly growing and presents an exciting opportunity for entrepreneurs worldwide. Choosing a franchise model simplifies the startup process, lowers risks, and provides access to exclusive games and expert support. Whether starting fresh or expanding an existing business, Anvio VR offers proven solutions to help launch and grow a profitable VR club.

Explore the possibilities of the franchise business with Anvio VR or take the first step toward building your own VR business today!