VR Clubs: How a Virtual Reality Franchise Opens the Door to a Profitable Business

Imagine owning a business where customers fight zombies, fly through space, and keep coming back for more.

What once seemed like science fiction is now a reality – and a profitable one. Virtual reality (VR) has revolutionized the entertainment industry, transforming passive spectators into active participants. For entrepreneurs looking to invest in the future, VR clubs offer a unique opportunity: immersive, in-demand experiences paired with proven business models.

A VR club franchise isn’t just a modern startup idea – it’s a high-potential, low-risk business model in the fast-growing location-based entertainment (LBE) industry. With Anvio VR – a global developer of free-roam multiplayer VR games and franchise solutions – you get full support to launch and grow your own club.

Just a decade ago, virtual reality was seen as a niche technology, limited to prototypes and experimental demos. Today, it powers popular multiplayer arenas across the globe, drawing in thousands of players each month and becoming the centerpiece of next-generation entertainment.

Imagine a form of entertainment where players don’t just watch the action — they live it. They sprint away from aliens, solve mystic puzzles, ride a dragon or race across futuristic landscapes. Virtual reality doesn’t just entertain — it immerses. And that’s exactly why VR clubs are rapidly becoming one of the most exciting and in-demand business opportunities in the entertainment industry today.

Unlike traditional venues like cinemas or bowling alleys, VR arenas offer something unique: a completely interactive, unforgettable experience. Whether it’s a group of teenagers celebrating a birthday, a family spending quality time together, or a team of coworkers bonding after hours — a VR club appeals to a wide, diverse audience ready to explore new adventures.

And the market is growing fast.

According to Fortune Business Insights, the global VR gaming market is expected to reach $ 20.83 billion in 2025, with a projected surge to $ 123.06 billion by 2032 — that’s a staggering CAGR of 28.9%. These numbers reflect a simple truth: immersive entertainment is no longer a niche — it’s the future. The rise of affordable VR hardware, growing public interest, and social media virality have made free-roam VR one of the most talked-about experiences in entertainment today.

But what does that mean for you as an entrepreneur?

It means the opportunity to build a profitable business with lower risks and faster market entry — thanks to the franchise model from Anvio VR.

Anvio has already supported over 50 partners around the world open successful clubs, providing them not just with high-quality free-roam VR games, but with comprehensive business support, technical expertise, and marketing tools.

Anvio’s franchise model simplifies the process: partners focus on running their clubs while Anvio provides the essential tools and resources to help them grow.

The Anvio franchise model offers a unique opportunity for newcomers to enter the VR entertainment market with minimal risk and comprehensive support. One of the key advantages is the absence of a franchise fee. As long as partners meet simple requirements  including having at least two game zones, a lounge, and a reception area, they gain the right to use the well-established Anvio brand free of charge. With over 50 partners worldwide and a strong presence on social media, Anvio is a trusted name known for delivering exceptional VR experiences.

Anvio’s VR games are designed to create unforgettable emotional moments that often go viral online. Players express genuine excitement and surprise while battling zombies or exploring immersive worlds, generating content that captivates audiences and drives interest to partner locations.

The franchise offers flexible subscription pricing models, allowing partners to choose what best fits their business needs. Options include annual subscriptions, pay-per-player models, or royalty-based payments, with prices adjusted to regional markets. This flexibility makes Anvio accessible not only for established operators but also for entrepreneurs launching their first VR business.
Even those without prior experience in running a VR club can start confidently with Anvio. The company provides full technical support, including remote installation and ongoing maintenance, ensuring smooth operation from day one.

Partners also receive comprehensive marketing materials and access to an all-in-one platform that simplifies managing bookings, tracking game session statistics, and operating the VR games themselves. To support club staff, Anvio supplies educational resources that help teams deliver excellent service and understand the technology behind the games.

Anvio’s support extends to every aspect of the business setup. From advising on the optimal layout of arenas and providing detailed hardware specifications to offering a specially designed franchise model calculator, prospective partners can evaluate profitability and understand the investment required.

Additionally, franchisees receive a detailed handbook, brand book, and operational guides that share practical insights and best practices drawn from real-world experience. This ensures consistent quality and effective management across all Anvio locations.

By partnering with Anvio, franchisees minimize common risks such as selecting inappropriate equipment or poorly planning their location setup. With this robust support system, partners can focus on creating unforgettable VR experiences that attract and delight customers.

But even if you already operate a VR club under your own brand and aren’t looking to open a new location, Anvio still has a solution for you. In addition to full franchise opportunities, Anvio offers flexible licensing options for its exclusive VR games. This means you can enhance your existing club’s offering with high-quality, multiplayer content — without rebranding or starting from scratch.

Licensed partners receive the same robust support: seamless game integration, remote technical assistance, access to Anvio’s booking and statistics platform, and marketing materials to help promote the new experiences. Whether you’re building a VR business from the ground up or simply upgrading your current one, Anvio provides the tools to grow and succeed.

The heart of any VR club is its content. Engaging, high-quality games are what transform first-time visitors into loyal fans  and ultimately drive revenue. From adrenaline-fueled zombie hunts to relaxing family-friendly experiences, today’s VR entertainment covers a wide spectrum of genres and audiences.

Let’s take a look at some of the most popular and in-demand VR games that capture players' imaginations starting with exclusive titles developed by Anvio VR, available only to its franchise and licensing partners.

Exclusive Free-Roam Game by Anvio VR

Fear or the will to survive – which drives you more? City Z throws players into the heart of a post-apocalyptic city overrun by the undead. Armed with shotguns or rifles, your special forces team must make its way to a secret laboratory through the ruins of a broken world. There’s no teleportation, just real movement, cliffside walkways over the abyss, and pitch-black tunnels filled with danger. With 1 to 6 players in co-op mode or solo, it’s a truly immersive experience that challenges both nerves and reflexes. The only limit? Your own fear.

Exclusive Free-Roam Game by Anvio VR

Dreaming of space travel? In Station Zarya, your mission is to investigate a mysterious SOS signal from the planet Regulus-5. But danger lurks in every corner of the cosmos. Equipped with high-tech weaponry – a burst assault rifle, powerful shotgun, and rocket launcher, your team must uncover what went wrong aboard the station. Designed for 1 to 6 players, this sci-fi adventure offers intense action, atmospheric world-building, and enemies that attack from every direction – even the skies.

Exclusive Free-Roam Game by Anvio VR

Looking to spark friendly rivalry and test your reflexes? Revolta is Anvio’s high-energy multiplayer PvP VR shooter. Whether it’s every player for themselves in Deathmatch or team coordination in Team Deathmatch, Revolta delivers fast-paced, competitive gameplay in an immersive, free-roam format.

Players can choose from four primary weapons and three powerful special weapons to match their style. With three dynamic maps — a scorching desert, an industrial factory, and an urban city center, every match offers a fresh tactical challenge. Add in 10 unique character skins, and Revolta becomes a personalized, replayable VR battle arena that keeps players coming back for more.

Perfect for esports-style events or casual shootouts between friends, Revolta turns any VR club into a competitive hotspot.

These free-roam games are only available through Anvio and its partners, creating a strong competitive edge for every club in the network.

In addition to large-scale free-roam multiplayer games like City Z and Station Zarya, VR club owners can also offer a selection of static or room-scale single-player games — beloved titles that have become true classics in the world of virtual reality.

These games require minimal space and setup, making them a perfect complement to the main arena. Guests of all ages enjoy them, whether they’re waiting their turn or exploring VR for the first time. Including these popular titles helps increase session variety, attract different audiences, and keep players coming back for more.

Beat Saber is one of the most iconic VR rhythm games, combining fast-paced music with lightsaber-style gameplay. Players slash colored blocks to the beat of energetic soundtracks, ducking and weaving through obstacles. It’s a fantastic workout, incredibly addictive, and perfect for parties or solo sessions. Loved by casual players and competitive rhythm gamers alike.

Created by Valve, the team behind the legendary Half-Life series, offers a high-quality, blockbuster-level virtual reality game. Players assume the role of Alyx Vance, battling alien forces through abandoned cities, underground labs, and resistance outposts. The game features stunning visuals, realistic interactions, and a compelling storyline – making it one of the most immersive and critically acclaimed VR games to date.

Set in a future where robots handle all jobs, Job Simulator lets players experience what working used to be like in a hilariously exaggerated way. Whether you're overcooking meals as a chef or wreaking havoc as an office worker, the game's playful design and intuitive mechanics make it a hit with families and VR newcomers. Simple, silly, and endlessly entertaining.

This beautifully crafted escape-room-style adventure transports players to a mysterious Victorian world filled with strange artifacts and cryptic clues. Designed with high attention to detail and a haunting soundtrack, The Room VR offers a cerebral challenge for puzzle lovers. With intuitive mechanics and rich storytelling, it’s a slow-paced but captivating VR experience.

Launching a VR club may seem like a complex and costly endeavor — but with the right tools, planning, and support, it becomes a clear and manageable process. The good news? Unlike many franchise models, Anvio does not charge a franchise fee. There’s no lump-sum buy-in — partners simply need to meet a few key requirements, such as launching a club with at least two game zones, a lounge, and a reception area, to gain full rights to use the Anvio brand at no additional cost.

The primary costs associated with opening a VR club include:

The monthly lease of your commercial space.

Headsets, computers, sensors, and other hardware. Anvio provides partners with a detailed hardware specification list, helping you avoid mistakes and ensure optimal performance.

Instead of a franchise fee, Anvio offers flexible subscription plans. Partners pay a license fee to access Anvio’s exclusive multiplayer games, platform tools, updates, marketing materials and technical support. Payment models include pay-per-player, fixed-rate, or royalty-based options – so you can choose what fits your business best.

Most clubs can operate with a small team (4–6 people), depending on size and daily visitor traffic.

With Anvio, much of this is covered: partners receive branded materials, social media support, and visual assets.

To make financial planning even easier, Anvio has developed a powerful tool – the Anvio Financial Model.

Anvio’s financial model helps aspiring VR entrepreneurs calculate every essential metric — from initial investment and staffing requirements to potential revenue and profitability. By adjusting variables like ticket prices, rent per square meter, and number of players per session, users can simulate different scenarios and see how each decision affects their business performance.

Want to open a small club with a single 100 m² arena? The model will show you expected occupancy rates, staffing needs, and how long it will take to break even. Considering adding a second game zone or a lounge area? You’ll be able to compare costs and forecast increased revenue.

This kind of forward planning empowers entrepreneurs to make informed decisions and minimizes risks along the way.

Based on current data from Anvio partners worldwide, the average payback period is around 12 months with consistent management and effective marketing. Revenue primarily comes from session fees, which vary depending on the region and pricing model, but typically range between $ 15 and $ 40 per player per session.

Clubs with multiple arenas or zones can significantly increase throughput and overall income, especially during peak hours on weekends and holidays. Additionally, hosting special events, birthday parties, and corporate team-building sessions can provide a valuable supplementary revenue stream.

Based on current data from Anvio partners worldwide, the average payback period is around 12 months with consistent management and effective marketing. Revenue primarily comes from session fees, which vary depending on the region and pricing model, but typically range between $ 15 and $ 40 per player per session.

For example, Anvio VR Detroit, operating with just one playground, averages about 140 game sessions per month. Each session typically hosts around 4 players (ranging from 1 to 6), with ticket prices between $ 40 and $ 45 per person, which is standard for US clubs. Naturally, virtual reality parks that feature multiple arenas will see even higher session volumes and revenue potential, benefiting from increased capacity and a wider variety of experiences for visitors.

Thanks to Anvio’s flexible subscription models and comprehensive business support, partners can optimize pricing strategies, maximize customer retention, and increase the average spend per visit. This combination of factors helps create a sustainable and profitable VR entertainment business.

Investing in a VR club franchise is your gateway to entering a dynamic and fast-growing industry with immense profit potential. Supported by Anvio’s expertise, innovative games, and flexible business models, you can confidently build a thriving entertainment venue that captivates a diverse audience and keeps them coming back for more.

Don’t miss the chance to be part of the future of entertainment. Discover how to launch your own VR club with Anvio’s comprehensive franchise program.

Take the first step toward delivering unforgettable experiences and building a successful VR entertainment business. Visit Anvio VR website or get in touch via email sales@anviovr.com today.